With the vast amount of wealth and technology available in our modern society, it’s surprising that 40% of edible food is wasted in the USA per year. One of the main issues contributing to this problem is logistics. Moving food and pharma products long distances is a logistical nightmare as conditions have to be proper for the products to stay edible and usable.

This massive problem gives the emerging data analytics, supply, chain management, AI, and IoT company Trackloop (TOOL.C) access to an estimated $250 billion CAD food logistics market. Large corporations like Walmart, Save-On-Foods and BC Ferries have a lot to lose if their food and pharma product shows up inedible and unusable.

Trackloop’s environmental regulation technology is looking to help solve the food waste issue, the company is also interested in pursuing opportunities in the cannabis industry as well.

Revenue streams

Trackloop recently purchased ChainTrack Technology, a software platform that gets sold to hardware manufacturers and businesses which allows operators to track every detail of the delivery process throughout the supply chain.

One of Chaintrack’s sales channels is the Richmond, BC company Volta Air, they retrofit cargo vehicles enabling refrigeration for delivery. Volta Air  also installs GPS systems and real time dashboard analytics.

ChainTrack is currently generating revenue by delivering tracking services to its existing customers. They are also looking to expand by actively seeking independent cold chain tracking contracts within food and urban delivery sector. Going forward the company has planned expansion with large grocery chains and will also expand its customer base rapidly via distribution agreements.

The main revenue will come from delivery of its Software as a Service (SaaS) tracking platform and which integrates with existing ERP (Enterprise Resource Planning) software solutions through an API.

Trackloop already has partnerships with:

  • Walmart
  • The Canadian Blood Services
  • Save-On-Foods
  • BC Ferries
  • FOOD-X
  • California Air Resources Board

It’s still early days for Trackloop, but this young company has a lot going for them. Their recent acquisitions brought in major clients which gives them massive credibility, not only to investors but to future potential clients as well. They have a $4 million CAD market cap with 40,502,661 shares outstanding.

Heat can change or ruin the chemistry of a cannabis plant

The door is wide open for Trackloop to take a major position in the cannabis industry, and judging by management’s recent comments, it looks as though the company is actively looking for partnerships in the space.  Just like food, cannabis needs to kept in certain temperature regulated environments.

“Cannabis industry many of the companies still rely on paper and faxes as a method of documentation, while the majority of ERP systems don’t integrate; ChainTrack’s platform solves this problem which presents significant cost savings and efficiencies to the supply chain and expands a client’s existing product offering of financial analytics solutions.” Zayn Kalyan, TrackLoop CTO

The reason Trackloop’s technology makes sense in the cannabis space is that prolonged heat can actually change the chemistry of a cannabis product.

According to Colorado Pot Guide, as cannabis grows, it produces a substance called cannabigerolid acid (CBGA) which is then synthesized into one of three major cannabinoids: CBDA, CBCA or THCA. Through a process called decarboxylation (heating the product), these cannabinoids are transformed into CBD, CBC and, of course THC. Cannabinoid potency largely depends on the strain profile and harvest/curing methods.

Should the cannabis be exposed to excessive heat or sunlight, THCA may be converted into a different cannabinoid, CBNA, which will be converted to CBN once heated.

With Trackloop’s desire to become a player in the cannabis industry this company could take off quickly as cold tracking is an underserved subsection of the giant cannabis market, and with marijuana plants showing up dead – this is a costly problem that a company like Trackloop could come in and fix.