I Was Born In A Small Town
Today Tetra Bio Pharma (TBP) announced its new hemp based energy drink is now available in 59 stores across BC, Alberta and Saskatchewan. This is Canada’s first energy drink made from hemp, and while Health Canada is sure to approve more moving forward, the early bird gets the worm.
Most of the locations TBP got into are in BC, and many include small-medium towns which have a strong Bohemian and outdoorsy culture, this was likely done on purpose by the company to try and penetrate the market and try to take some sales away from companies like Rockstar, Monster and Redbull whose products are full of sugar and unnatural ingredients.
As someone who has spent considerable amount of time in several of these communities, I think this is a really smart strategy to get the initial fanbase for the new product.
BC: Vancouver, Balfour, Burnaby, Castlegar, Clearwater, Grand Forks, Hope, Houston, Kaslo, Keremeos, Ladner, Langley, Lillooet, Nanaimo, Nelson, North Vancouver, Oliver, Osoyoos, Port Alberni, Robson, Rossland, Salt Spring Island, Simon Fraser University, Slocan Park, Squamish, Summerland, Surrey, Trail, Vernon, Victoria, West Kelowna, Whistler and White Rock.
In Alberta, the Hemp Energy Drink can be found in Athabasca, Banff, Boyle and Langdon, and in Saskatchewan in Kindersley and Tisdal.
From today’s release:
“Our distribution plan is on schedule and the arrival of the Hemp Energy Drink is creating a buzz among consumers as soon as the product becomes available in store,” said Richard Giguère, Chief Executive Officer, Tetra Natural Health. “We will accelerate the deployment of our market opening strategy in a few weeks with the arrival of 1,700,000 cans of Hemp Energy Drink, of which more than 600,000 will be quickly shipped to new markets in Canada”.