4. Aurora | TSE: ACB

‘Natural’, ‘Mystical’, ‘Wilderness’, ‘Peace’, ‘Freedom’

Design: 7.9/10

Messaging: 8.7/10

Uniqueness: 8.2/10

Aurora scored points for their product names, descriptions and stories behind each product. They put in a lot of effort to make each product and strain engaging and interesting. Having an enchanting story behind the product. Aurora has focused heavily on high contrast and colorful nature photos often consisting of Canada’s northern lights. This fits with their Aurora Borealis reference in their brand name, they have consistency across design, messaging and products. Their app also scored bonus points as being forward thinking and unique.