‘Fun, ‘Vacation’, ‘Vegas, ‘Exciting’, ‘Retro’

Design: 8.3/10

Messaging: 7.1/10

Uniqueness: 8.6/10

TGIF scored big points for its focus on a single geographic location, Las Vegas. This was seen as smart because the location is a place many people fantasize about. If the company does expand internationally people will most likely chose this product as a way to experience a piece of Las Vegas. Las Vegas also has a booming tourism market, this company scored points for matching the Las Vegas feel with its product design and messaging. This was seen as the most ‘fun’ company, something very exciting but also laid back and casual.