9. Canopy | TSE: WEED

‘Homegrown’, ‘Rustic’, ‘Earthy’, ‘Upscale’, ‘Classy’

Design: 8.3/10

Messaging: 7.6/10

Uniqueness: 7.8/10

Canopy scored points for clearly targeting a higher income bracket customer. Some of the branding is reminiscent of the wine industry, especially its logo. Canopy’s look and feel also conveys that they have been around a while, their rustic logo along with the old school baseball-esque TWEED logo have an retro vibe, while remaining classy. Canopy has also gone with a more black and white feel, distancing itself from a medical or laboratory look, this was said to be a positive come legalization with regards to rec sales.