CBS has no issue running ads for alcohol and drug companies, and its news stations constantly pump the nation with terrorism, rape, murder, torture and all of humanities worst attributes 24 hours a day 7 days a week. But they are drawing the line at medical cannabis.
CBS is blocking an ad for the upcoming Super Bowl next month which shows the benefits of medical cannabis.Ironically, many of those who have played sports recreationally or professionally could benefit from the plant. According to The Verge, brain damage was diagnosed in 87 percent of donated brains of 202 football players, including all but one of 111 brains of National Football League athletes.
It’s pretty clear that the old fashioned mainstream media is still not on board with the cannabis movement. These types are usually the last ones to the party, and their average viewer age is increasing at an alarming rate while the younger and more informed generation floods to mediums like podcasting, YouTube and blogs for their information.
Acreage Holdings (ACRG), that is in the cannabis cultivation, processing and processing business, said it produced a 60-second ad that shows three people suffering from varying health problems that say that their lives have been made better by use of medical marijuana.
Acreage stated its ad agency sent storyboards for the ad to the community and got a return email that stated:”CBS will not be accepting any advertisements to get medical marijuana at the time.”
A CBS spokesperson told USA TODAY Sports that under CBS broadcast standards, it does not accept cannabis-related advertising.
Thirty states and the District of Columbia permit varying types of marijuana usage while the federal government classifies marijuana as a Schedule I drug under the Controlled Substances Act. (Photo: Richard Vogel, AP)
Acreage Blames the Nation, Not the Media…But I Disagree
According to Pew Research, 62% of Americans support federal marijuana legalization, and the number for medical support is even higher. Most Americans are on board with the cannabis movement, but the main stream media is still stuck in the past, as usual.
“We’re not particularly surprised that CBS and also the NFL refused the content,” Acreage president George Allen said. “And that is really less a statement about them and much more we think a statement about where we stand right now in this country.”
“One of the most difficult parts about this company is that the ambiguity that we operate within,” Allen said. “We do the best we can to navigate a intricate cloth of state and national policy, a lot of that struggles”
Allen said that the company hadn’t decided whether to run its own 60-second advertisement or a 30-second version as it learned that CBS wouldn’t accept any advertisements for medical marijuana.
“It’s a public service announcement really more than it is an advertisement,” said Harris Damashek, Acreage’s chief marketing officer. “We are not promoting any of our products or retail in this spot.”
“Look, from my own third-grade government class, we live in a representative democracy,” Allen said. “In theory, our elected officials are supposed to support legislative activity that’s in keeping with the will of these people.”
Acreage expects to post the advertisement online at a certain point so people can view it, even though they can’t see it on the Super Bowl.