Yesterday Canopy Growth (WEED.T) CEO Bruce Linton went on BNN to talk about his involvement in the brand new tech stock Martello (MTLO.C). Shares of Martello, which now trades under the symbol MTLO, opened at $0.50 on Wednesday morning, giving the firm a valuation around $85.9 million. Martello completed an RTO of a Vancouver-based shell company to achieve its listing on the TSX Venture Exchange.

The market jumped on the buying opportunity this morning with over 48 million shares traded as of 2:45 PM EST. MTLO opened at $0.485 and closed at $1.11. Canopy has been one of the hottest cannabis stocks over the past few years and has gotten even more attention after a 5 billion dollar investment from Constellation Brands.

“By going public, and by being open, you allow yourself to have that degree of scrutiny that creates trust.”