Business interest in creating a cannabis-infused beverage profile demonstrates the level of potential growth for this kind of industry, with essential advancements being made across several channels.
To tackle the needs of this wellness-oriented consumer, Phivida (VIDA) has produced a line of lively hemp infusion (CBD)-infused beverages that are only beginning to hit store shelves and is anticipated to be dispersed into several million retail outlets in Q2.
In the adult beverage industry, Constellation Brands Inc. (STZ) has generated a $4 billion investment in Canopy Growth Corp. (NYSE: CGC), compelling research to cannabis drinks which indicates a proactive approach to addressing the prospective sales impact in markets where customer usage of marijuana is valid.
The Canadian small business unit of Molson Coors Brewing Company (TAP) has made a deal with a cannabis manufacturer to create drinks for that marketplace. In the wellness supplements sector, Charlotte’s Web Holdings Inc. (CWEB), that markets hemp-derived CBD petroleum, has recruited a former Coca-Cola executive to deliver drink sector expertise into the company.