3. Talk about how you will ‘disrupt’ the 2 or more unrelated industries you have chosen

The word ‘disrupt’ is a great way to convey that what you have is going to ‘change the world.’ Changing the world is extremely important when you have a useless or non-existent product or company because anything less may expose it for what it actually is. Once you establish your uniqueness in those niches, people will have a much harder time pinning you down as a scam when you act suspicious because you can always divert to your central marketing piece, that being: ‘well, that’s because we are different.’